JJ Demma
Partner & VP of Operations 

JJ is responsible for overseeing the company’s operational strategy, ensuring efficiency, scalability, and excellence across all departments, including sales, customer service, development, and product management within the Vehicle Service Contract (VSC) and Home Warranty industry. This role combines high-level strategic leadership with hands-on operational oversight to drive growth, streamline processes, and maintain client satisfaction.

As a partner in the business, his position contributes to long-term company strategy, manages key operational initiatives, and works closely with executive leadership to align resources, technology, and personnel with organizational goals. He ensures that the CRM platform and associated services meet the evolving needs of dealers, administrators, and agents, while optimizing internal workflows, compliance, and performance metrics.

JJ brings extensive operational leadership experience, a deep understanding of CRM and VSC industry processes, and strong problem-solving and people-management skills. This role is central to scaling the business, improving operational efficiency, and delivering a consistent, high-quality experience to clients nationwide.

Katie Hopwood
National Account Executive 

Katie is responsible for developing and managing relationships with key dealer groups, administrators, and agents within the Vehicle Service Contract (VSC) and Home Warranty industry. Her role focuses on expanding market presence, driving new business, and ensuring client success through the adoption and effective use of the company’s CRM platform.

Katie works closely with clients to understand their operational workflows — including contract administration, claims management, and customer retention — and tailors CRM solutions to meet those needs. Her position requires a strong understanding of the VSC ecosystem, from F&I operations to administrator processes, as well as the ability to communicate the value of technology-driven efficiency and reporting tools.

Acting as both a consultant and a sales strategist, she partners with internal teams in product, implementation, and support to ensure a seamless client experience and long-term account growth.

Jared Henninge
Lead QA Specialist

Jared is responsible for overseeing quality assurance processes across the company’s CRM platform and related applications serving the Vehicle Service Contract (VSC) industry. This role ensures that all software releases, integrations, and system updates meet performance, accuracy, and reliability standards before deployment.

Jared designs and manages testing strategies, coordinates with development and product teams.

He is a detail-oriented professional with excellent communication skills, and a deep understanding of both CRM systems and automotive warranty workflows. He plays a crucial role in maintaining product integrity, improving user experience, and supporting continuous improvement throughout the software development lifecycle.

Mel Calagday
Senior Software Engineer 

Mel is responsible for designing, developing, and maintaining the company’s CRM platform and associated applications used in the Vehicle Service Contract (VSC) industry. This role focuses on building scalable, high-performance software solutions that streamline contract management, claims processing, and client reporting for dealers, administrators, and agents.

He collaborates closely with product managers, QA, and cross-functional teams to translate business requirements into technical solutions. This position leads complex development projects, mentors junior engineers, and ensures adherence to coding standards, best practices, and system security protocols.

Mel has extensive knowledge in software development, a strong understanding of CRM architecture, and the ability to solve complex technical problems while optimizing performance and reliability. This role is crucial to delivering a robust, user-friendly platform that supports the operational needs of the VSC industry.

Brandon Nguyen
Junior Developer

Brandon supports the design, development, and maintenance of software applications within the company’s CRM platform for the Vehicle Service Contract (VSC) industry. His role focuses on assisting senior developers in building and enhancing features that streamline contract management, claims processing, and reporting for dealers, administrators, and agents.

Brandon works under the guidance of senior developers and the development team to implement code, troubleshoot issues, and participate in testing and deployment processes. His position provides an opportunity to gain hands-on experience in CRM systems, VSC workflows, and software development best practices.

Brandon is eager to learn, detail-oriented, and capable of working collaboratively in a fast-paced environment. He plays a key role in supporting the development team and contributing to the delivery of high-quality software solutions.

Cindy Paul
Senior Manager of Customer Service 

Cindy is responsible for leading the customer service organization that supports dealers, administrators, agents, and end users of the company’s CRM platform. She ensures the delivery of exceptional client experiences through efficient issue resolution, proactive communication, and continuous improvement of service processes.

Cindy oversees daily operations, manages performance metrics, and develops strategies to enhance responsiveness, satisfaction, and retention. Working cross-functionally with Sales, Product, and Implementation teams, she ensures that customer feedback drives product innovation and that service standards align with our company goals and industry expectations.

Frances Fornario
Administrative/Forms Manager 

Frances is responsible for overseeing the creation, customization, and maintenance of all contract, claims, and administrative forms within the company’s CRM platform, serving the Vehicle Service Contract and Home Warranty industry. This role ensures that all digital and printable forms meet client requirements, state compliance standards, and brand guidelines.

She works closely with administrators, dealers, and internal development teams to translate complex business rules and coverage details into accurate, user-friendly forms that integrate seamlessly with our CRM system.